Agile marketing teams are creating their own custom approaches. 44% of respondents say they're using a hybrid methodology, while only 18% report using Scrum, 13% Kanban, and 13% Lean.
Agile teams report a slew of positive results, including the ability to change gears based on feedback (55%), better visibility into projects (52%), and a higher quality of work (47%).
Well over half of traditional marketing teams (61%) have plans to start an Agile transformation within the next year. The Agile marketing revolution appears to be underway. Are you in?