1st Annual State of Agile Marketing Report

Welcome to the first annual report on the state of Agile marketing! Created by AgileSherpas and sponsored by Kapost, this study took the pulse of hundreds of marketers to find out how Agile they really are. Read the results to see how your team stacks up.

You Can Go Your Own Way

Agile marketing teams are creating their own custom approaches. 44% of respondents say they're using a hybrid methodology, while only 18% report using Scrum, 13% Kanban, and 13% Lean. 

The Many Benefits of Agile Marketing

Agile teams report a slew of positive results, including the ability to change gears based on feedback (55%), better visibility into projects (52%), and a higher quality of work (47%). 

Winds of Change are Blowing

Well over half of traditional marketing teams (61%) have plans to start an Agile transformation within the next year. The Agile marketing revolution appears to be underway. Are you in?